Caruso Bruno

Back To The Roots is a final degree project realized at the EASD Valencia. Is a collaboration with the brand www.siculamente.it with the aim of creating a cultural and commercial response to the need for a product that would represent the multicultural roots of the Mediterranean in the Sicilian culture. The project consists of a brand of T-shirts made by silk screen and publicized through a web 2.0. Audiovisual viral want materials to promote a cultural concept over to foment interest in the brand. Design is based on experimentation on water which represent the principal element for memory. www.bttr.it